Great insights don’t come from tools—they come from the questions we ask. This post explores why starting with the right question—not the flashiest dashboard—drives clarity, impact, and better decisions in analytics.

As we close out 2025, I’m taking a moment to reflect—not just on this past year, but on the incredible five-year journey that has been Her Data. What began as a simple vision to empower and connect women in data has blossomed into a thriving, vibrant community—a collective force fueled by curiosity, creativity, and courage. If you want to grow your career, yes, it’s important to sharpen your skills—but just as crucial is growing your community. The people you surround yourself with,...

Sometimes the hardest part of creativity isn’t starting — it’s knowing when to pause, when to put a project on the shelf, or even when to walk away. In this post, I share my journey with unfinished work, why I’ve learned to embrace the projects that never quite made it to the finish line, and how “failing forward” has become a crucial part of my creative process. If you’ve got a shelf full of half-done ideas, this one’s for you.