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her data
Empowering and Connecting Women in Data.


When the Work Goes Quiet - The Unfinished Vizzes
Sometimes the hardest part of creativity isn’t starting — it’s knowing when to pause, when to put a project on the shelf, or even when to walk away. In this post, I share my journey with unfinished work, why I’ve learned to embrace the projects that never quite made it to the finish line, and how “failing forward” has become a crucial part of my creative process. If you’ve got a shelf full of half-done ideas, this one’s for you.

Jennifer Dawes
2 days ago4 min read


Closing Out 2025: A Year of Growth, Gratitude, and New Beginnings
As 2025 comes to a close, I’m feeling incredibly thankful for what has been an unforgettable year — both professionally and personally. This year marked some career highs for me: I was honored to place in the top 10 at Iron Viz, and even more humbling, I was named both a 2025 Tableau Ambassador and a Tableau Visionary. These milestones are a testament to the power of passion, persistence, and community. On a more personal note, 2025 brought a significant shift in focus — my h

Jennifer Dawes
Nov 262 min read


From Blank Page to Iron Viz Stage: Your Invitation to Create
Jennifer encourages the Tableau community to jump into Iron Viz, reminding everyone that every finalist and winner started with a blank page. Whether you’re still brainstorming or just opening Superstore, it’s not too late — great ideas can grow from simple inspiration. Enjoy the process and believe in yourself.

Jennifer Dawes
Oct 292 min read


Viz in Process - Geometric Animation - Step 4
Continuing my #VizinProcess! 🎨 Added more data and experimenting with a dual axis to capture movement in my Geometric Animation. Still messy, still fun—ideas welcome!

Jennifer Dawes
Sep 241 min read


Viz in Process - Geometric Animation - Step 3
Join me as I build the foundation for a new geometric animation! In this behind-the-scenes update, I’m plotting circles, tweaking spacing, and experimenting with time and color layers to bring motion to life. It’s messy, fun, and full of happy mistakes—watch how the data evolves from rough dots to a dynamic design.

Jennifer Dawes
Sep 231 min read


The Anatomy of a Great Business Dashboards
A recent conversation among data-visualization practitioners kept returning to two themes that define every great dashboard: purpose and...

Her Data
Sep 166 min read


Viz in Process - Geometric Animation - Step 2
In this stage of my project, I’m shifting focus to the data behind the design. The shapes and colors I want to create in Tableau depend on how the data is structured—how many points or shapes are needed, and how they connect. It’s like solving a puzzle where each data choice unlocks a new creative possibility.

Jennifer Dawes
Aug 291 min read


Practicing in Public: My Journey with Makeover Monday
Makeover Monday is more than a weekly data challenge—it’s a chance to practice, grow, and be part of a supportive community. In this post, I reflect on my journey from early vizzes to today, highlight the growth I can see in my Tableau Public profile, and introduce my new video series: Watch Me – Makeover Monday.

Jennifer Dawes
Aug 282 min read


Viz in Process - Geometric Animation - Step 1
I take an artistic approach to Tableau, seeing each new sheet as a blank canvas. Inspired by visuals I found on Pinterest, I’m experimenting with recreating shapes and colors in Tableau. How many shapes would you need to build this? What would be your first step in tackling a project like this? Let’s explore the creative process together.

Jennifer Dawes
Aug 271 min read


Libby: Where Books Meet a Data Nerd
Data and reading might seem like an unlikely pair, but with Libby and a little help from Tableau, I’ve found a way to bring them together. In this post, I share a few of my favorite tips for getting the most out of Libby—and how I’m using a dashboard to track my own reading journey while connecting with the book-loving community.

Jennifer Dawes
Aug 204 min read
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