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her data
Empowering and Connecting Women in Data.


Missing Tableau Conference This Year… But Here’s What I’d Tell You If I Were There
I’m a little sad not to be attending Tableau Conference this year. There’s something special about being surrounded by people who all get excited about the same things—data, design, dashboards, and the tiny details most people overlook. It’s energizing in a way that’s hard to explain unless you’ve been there. Since I won’t be there in person, I figured I’d pass along a few of my favorite tips—everything I’ve learned from past conferences that might help you make the most of y
Jennifer Dawes
Apr 293 min read


Great Analysts Don’t Start with Data. They Start with Questions.
Great insights don’t come from tools—they come from the questions we ask. This post explores why starting with the right question—not the flashiest dashboard—drives clarity, impact, and better decisions in analytics.
Jennifer Dawes
Mar 314 min read


Celebrating Five Years of Her Data
As we close out 2025, I’m taking a moment to reflect—not just on this past year, but on the incredible five-year journey that has been Her Data. What began as a simple vision to empower and connect women in data has blossomed into a thriving, vibrant community—a collective force fueled by curiosity, creativity, and courage. If you want to grow your career, yes, it’s important to sharpen your skills—but just as crucial is growing your community. The people you surround yoursel
Jennifer Dawes
Dec 30, 20252 min read


When the Work Goes Quiet - The Unfinished Vizzes
Sometimes the hardest part of creativity isn’t starting — it’s knowing when to pause, when to put a project on the shelf, or even when to walk away. In this post, I share my journey with unfinished work, why I’ve learned to embrace the projects that never quite made it to the finish line, and how “failing forward” has become a crucial part of my creative process. If you’ve got a shelf full of half-done ideas, this one’s for you.
Jennifer Dawes
Dec 10, 20254 min read
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