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her data
Empowering and Connecting Women in Data.


When the Work Goes Quiet - The Unfinished Vizzes
Sometimes the hardest part of creativity isn’t starting — it’s knowing when to pause, when to put a project on the shelf, or even when to walk away. In this post, I share my journey with unfinished work, why I’ve learned to embrace the projects that never quite made it to the finish line, and how “failing forward” has become a crucial part of my creative process. If you’ve got a shelf full of half-done ideas, this one’s for you.

Jennifer Dawes
Dec 10, 20254 min read


From Blank Page to Iron Viz Stage: Your Invitation to Create
Jennifer encourages the Tableau community to jump into Iron Viz, reminding everyone that every finalist and winner started with a blank page. Whether you’re still brainstorming or just opening Superstore, it’s not too late — great ideas can grow from simple inspiration. Enjoy the process and believe in yourself.

Jennifer Dawes
Oct 29, 20252 min read


Viz in Process - Geometric Animation - Step 4
Continuing my #VizinProcess! 🎨 Added more data and experimenting with a dual axis to capture movement in my Geometric Animation. Still messy, still fun—ideas welcome!

Jennifer Dawes
Sep 24, 20251 min read


Viz in Process - Geometric Animation - Step 3
Join me as I build the foundation for a new geometric animation! In this behind-the-scenes update, I’m plotting circles, tweaking spacing, and experimenting with time and color layers to bring motion to life. It’s messy, fun, and full of happy mistakes—watch how the data evolves from rough dots to a dynamic design.

Jennifer Dawes
Sep 23, 20251 min read


The Anatomy of a Great Business Dashboards
A recent conversation among data-visualization practitioners kept returning to two themes that define every great dashboard: purpose and...

Her Data
Sep 16, 20256 min read


Viz in Process - Geometric Animation - Step 2
In this stage of my project, I’m shifting focus to the data behind the design. The shapes and colors I want to create in Tableau depend on how the data is structured—how many points or shapes are needed, and how they connect. It’s like solving a puzzle where each data choice unlocks a new creative possibility.

Jennifer Dawes
Aug 29, 20251 min read


Viz in Process - Geometric Animation - Step 1
I take an artistic approach to Tableau, seeing each new sheet as a blank canvas. Inspired by visuals I found on Pinterest, I’m experimenting with recreating shapes and colors in Tableau. How many shapes would you need to build this? What would be your first step in tackling a project like this? Let’s explore the creative process together.

Jennifer Dawes
Aug 27, 20251 min read


Viz in Process - Dear Barbie - Step 5 - Shaping the Story
Every visualization has a turning point—the moment it stops being just charts and colors and starts becoming a story. Step 5 is that...

Jennifer Dawes
Aug 8, 20251 min read


Viz in Process - Dear Barbie - Step 4 - Shaping the Design
In Step 4 of 'Viz in Process,' we dive into shaping the design—turning ideas into layout, refining the look and feel, and making intentional choices to guide your audience through the story.

Jennifer Dawes
Aug 6, 20251 min read


Viz in Process - Dear Barbie - Step 3 - Start Creating
This is the part where everything starts to move. I’ve stared at the Miro board long enough, now it’s time to actually build.
I open Tableau, drag something onto the canvas, and just start. But that’s the magic—testing, tweaking, undoing, redoing.
This step is where my idea starts to look like something—and that’s when it gets exciting.

Jennifer Dawes
Aug 1, 20251 min read
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