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her data
Empowering and Connecting Women in Data.


Viz in Process - Dear Barbie - Step 6 - Final Edits
This is the final video in my Viz in Process: Dear Barbie series! I’m working through the last tweaks and edits to make sure the story is consistent and flows smoothly. The layout takes some time — everything is floating in Tableau!

Jennifer Dawes
Aug 14, 20251 min read


Viz in Process - Dear Barbie - Step 5 - Shaping the Story
Every visualization has a turning point—the moment it stops being just charts and colors and starts becoming a story. Step 5 is that...

Jennifer Dawes
Aug 8, 20251 min read


Viz in Process - Dear Barbie - Step 4 - Shaping the Design
In Step 4 of 'Viz in Process,' we dive into shaping the design—turning ideas into layout, refining the look and feel, and making intentional choices to guide your audience through the story.

Jennifer Dawes
Aug 6, 20251 min read


Viz in Process - Dear Barbie - Step 3 - Start Creating
This is the part where everything starts to move. I’ve stared at the Miro board long enough, now it’s time to actually build.
I open Tableau, drag something onto the canvas, and just start. But that’s the magic—testing, tweaking, undoing, redoing.
This step is where my idea starts to look like something—and that’s when it gets exciting.

Jennifer Dawes
Aug 1, 20251 min read


Viz in Process - Dear Barbie - Step 2 - Miro
Once the chaos settles a bit, I pull everything into Miro. I'm a visual thinker, so seeing ideas, notes, and sketches in one place actually helps me breathe. Sticky notes, scribbles, color blocks—it’s my version of storyboarding, even if it looks like digital confetti.

Jennifer Dawes
Jul 30, 20251 min read


Viz in Process - Dear Barbie - Step 1 - Inspiration and Story
Some people storyboard. Others wireframe. Me? I stare at my screen, question all my life choices, and then drag a random dimension onto the canvas just to see what happens. Welcome to my version of the creative process—equal parts chaos, caffeine, and curiosity.

Jennifer Dawes
Jul 28, 20251 min read


Drawing with Data: Reclaiming Joy Through Data Art
Lately, I’ve been creating in Tableau not to analyze—but to draw. I started experimenting with polygons, shapes, and layers, recreating patterns I saw in Bauhaus art or on Pinterest. It became a joyful, unexpected outlet. No KPIs, no dashboards—just creativity.
Now I’m turning it into a weekly practice. Each week, I’ll share an image that inspires me and a Tableau piece I created from it. If you’d like to join me.

Jennifer Dawes
Jun 10, 20252 min read


Who Do You Viz For?
Who do I viz for? Some pieces hit big, others went unnoticed, but each one shaped my journey and growth as a creator.

Jennifer Dawes
Dec 2, 20246 min read


Announcing the Tableau Data Art Gallery: A Celebration of Creative Expression
We’re excited to introduce the Tableau Community Data Art Gallery , a new space dedicated to celebrating the beauty of data visualization...

Jennifer Dawes
Oct 2, 20242 min read


Reflecting on My Tableau Iron Viz Journey: Lessons Learned and New Directions
Participating in Tableau's Iron Viz competition has been one of the most exhilarating and transformative experiences of my data...

Jennifer Dawes
Sep 16, 20246 min read
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