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her data
Empowering and Connecting Women in Data.


Viz in Process - Dear Barbie - Step 3 - Start Creating
This is the part where everything starts to move. I’ve stared at the Miro board long enough, now it’s time to actually build.
I open Tableau, drag something onto the canvas, and just start. But that’s the magic—testing, tweaking, undoing, redoing.
This step is where my idea starts to look like something—and that’s when it gets exciting.

Jennifer Dawes
Aug 11 min read
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Viz in Process - Dear Barbie - Step 2 - Miro
Once the chaos settles a bit, I pull everything into Miro. I'm a visual thinker, so seeing ideas, notes, and sketches in one place actually helps me breathe. Sticky notes, scribbles, color blocks—it’s my version of storyboarding, even if it looks like digital confetti.

Jennifer Dawes
Jul 301 min read
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Viz in Process - Dear Barbie - Step 1 - Inspiration and Story
Some people storyboard. Others wireframe. Me? I stare at my screen, question all my life choices, and then drag a random dimension onto the canvas just to see what happens. Welcome to my version of the creative process—equal parts chaos, caffeine, and curiosity.

Jennifer Dawes
Jul 281 min read
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Drawing with Data: Reclaiming Joy Through Data Art
Lately, I’ve been creating in Tableau not to analyze—but to draw. I started experimenting with polygons, shapes, and layers, recreating patterns I saw in Bauhaus art or on Pinterest. It became a joyful, unexpected outlet. No KPIs, no dashboards—just creativity.
Now I’m turning it into a weekly practice. Each week, I’ll share an image that inspires me and a Tableau piece I created from it. If you’d like to join me.

Jennifer Dawes
Jun 102 min read
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What a Week! Tableau Conference 2025 Recap
Just back from my 4th Tableau Conference—and first as a Tableau Visionary! From unforgettable moments with data legends to dreaming up spicy ideas like Wings & Tips, I'm recapping the highlights, community connections, and ways we can lift more women in data. Missed the Tip Battle? I’ve got the link. Came to our session? Don’t forget the survey! 🧡 #TC25 #DataFam #WomenInData #TableauTips

Jennifer Dawes
Apr 222 min read
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Balance is a Myth: A Realistic Look at Work, Motherhood, and Leadership
Success is about setting boundaries, embracing imperfection, and knowing when to prioritize what truly matters.

Jennifer Dawes
Mar 263 min read
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Tableau Tiny Tip Tuesday
How do we change date sort order to align fiscal calendars? There are a few ways to go about this, take a look to find out.

Jennifer Dawes
Mar 251 min read
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Tableau Tiny Tip Tuesday - Moving Axis Label
A single checkbox can move your x-axis labels to the top of your chart in Tableau!

Jennifer Dawes
Feb 251 min read
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From Distraction to Discovery: How Data Viz Helped Me See ADHD as My Superpower
Embracing my neurodivergence transformed my career—what once felt like a struggle is now my superpower in data visualization.

Jennifer Dawes
Feb 244 min read
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From Dream to Reality: Becoming a 2025 Tableau Visionary
This might sound cheesy, but this is such an emotional one for me— Tableau Visionary!? When I first started learning Tableau, I was...

Jennifer Dawes
Feb 143 min read
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